Turn £10 into someone's next meal.

Today.

When someone is facing a difficult moment, a Pay It Forward e-voucher gives them the freedom to choose the essentials they need, with dignity.

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YOUR GIFT MAKES A REAL DIFFERENCE

See what your donation can do

A Pay It Forward e-voucher can be used in major high-street stores for food, toiletries, clothing and other essentials.

£10

Emergency food

A meal when there’s nothing left.

£25

Warmth and essentials

Could help with a warm coat, formula, nappies or food for a family’s week.

£50

A little breathing space

Could help with essentials across a longer gap between pay.

REAL PEOPLE. REAL IMPACT.

See where your help went

These are some of the people who have recently received support through Pay It Forward.

Chelmsford, September 17, 2026
"2x cartoons of apple juice Three bean chilli soup Chilli con carne Salted tortilla chips Bread Lucozade"
Helped with: "It made a huge difference! I had nothing and had no money to buy any of my basics to survive so this really helped."
Shopped at: Tesco
County Durham, September 21, 2026
"Groceries"
Helped with: "Life changing I didn't have to go without food"
Shopped at: Ailds
Wells, September 24, 2026
"Dairy and soya free bread, oat milk, peanut bake bars, zombie gummies, bear fruit splits, free from sticky toffee slices and Halloween sprinkles for my children to use in the holidays (used my clubcard on top)"
Helped with: "I'm able to have snacks, I usually have to fill up on main meals if I can as we can't afford to get free from snacks."
Shopped at: Tesco
London Cricklewood, September 22, 2026
"Soft drink and few couple food items."
Helped with: "Was able to help tigh me over even thought could have done with a bit more. But was appreciative none the less"
Shopped at: Sainsbury's
London, September 24, 2026
"Bananas, Tesco Parmigiano Reggiano and 2 packs of Tesco British chicken mini breast fillets."
Helped with: "It helped us buy food for our 3 children. We used it for fruit, cheese and chicken so we could cook meals for the family."
Shopped at: Tesco
London, September 17, 2026
"Onion, pasta, garlic bread, cheese, pasta sauce and toilet roll"
Helped with: "I was able to make a hot meal! And buy toilet roll it’s helped me a lot i will whilst in the position I am in and I would like to say I am so grateful for the pay it forward vouchers I don’t know what else I would do"
Shopped at: Tesco
Newport, September 24, 2026
"Wipes, nappies, Milk"
Helped with: "It helped a lot"
Shopped at: Asda
Dundee, September 21, 2026
"Food"
Helped with: "I got food for my kid"
Shopped at: Asda

ONE VOUCHER. 13 HIGH-STREET SHOPS

WHY PAY IT FORWARD?

Help shouldn't take away someone's choice.

People don't all need the same thing at the same moment. Our vouchers give individuals and families the freedom to choose what they actually need, while maintaining their dignity.

Choice

People choose what they need most.

Dignity

Support without judgement.

Practicle help

Real essential, real people.

YOU CAN MAKE A DIFFERENCE TODAY

Someone needs help. You can help make a difference.

kindness-keeps-communities-strong

12

Partner Organisations

13

High-street shops

A myriad

of people supported

2018

Helping since 2018

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